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Unveiling the New Goose

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Unveiling the New Goose

On July 1 2017 Canada Day Wawa officially unveiled its new Goose Monument. • Credit: Algoma Country

Wawa's famous roadside icon gets a makeover



2017 was a big year for Canada. We celebrated 150 years as a nation. Lonely Planet named Canada as the Number One Travel Destination for 2017. Not to mention that the New York Times also rated Canada number one on its 2017 list.

Many wonderful events took place across the country, province to province, from sea to shining sea. In Algoma Country, our cities and towns planned events all year long and leading up to July 1st: Canada Day.

One community in Algoma Country celebrated Canada Day with a bang that year. On July 1, 2017, Wawa unveiled their brand-new goose monument!

The Wawa Goose Monument is situated at the junction of Trans Canada Highway 17 and Highway 101 and is one of the most photographed monuments in North America. Each year, thousands of travellers stop to photograph the goose on their cross-Canada drive.

Its history begins in 1960 when The Gap was completed. The Gap was the section of the Trans-Canada Highway 17 between Agawa and Wawa that had been left incomplete. Click here to read the story of Closing The Gap. Local entrepreneur Al Turcotte thought the town of Wawa would need something to ensure travellers stopped and visited the town. That’s where the idea of the Wawa Goose Monument began. In Ojibwe, the word “Wawa” means “Wild Goose” or “Land of the Big Goose.” Originally built of plaster and chicken wire, the Goose Monument was unveiled on September 17, 1960, the same day as the ribbon-cutting ceremony for the opening of the final Ontario section of Trans-Canada Highway 17.

However, the plaster goose struggled to stand up to local weather conditions. In 1963, a new steel monument was created. But after 53 years of standing proud, the current goose was tired. Through fundraising efforts and additional dollars from the federal government, the town was able to raise enough dollars to build a new replica goose!

On July 1, 2017, the new Wawa Goose Monument was officially unveiled to the public. 

Below is a comparison of the new Wawa Goose (left) and the old Wawa Goose (right).


(Photo credit: Algoma Country)

Visitors love visiting the Wawa Goose Monument and taking the time to explore Wawa and the area. There a number of year-round outdoor adventures that put this community on the map: kayaking Lake Superior, hiking in Lake Superior Provincial Park, excellent fishing and hunting opportunities at fly-in and drive-in lodges and cottages, snowmobiling, ice fishing, berry picking, waterfalls, beaches and the town's connections to the Group of Seven.

Visiting Wawa? Book your stay in Wawa at one of the town's campgrounds, motels, and hotels.

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Sault-Ste Marie is a 7 hour drive from Toronto

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