Life is Short, and Shorter Still When You Don’t Follow Your Dreams—Go For The Long Cruise

What we’ve learned from this pandemic is that while work is important, it really isn’t what life's all about. Great memories come from challenging yourself, discovering new things, and deepening bonds. While the weekend road trip is a good break, it's the longer trips that allow us to break free from our everyday constraints, and allow us to open up to the positive and fulfilling things in life.

Life is Precious, and You Deserve The Best—Treat Yourself to the Best Food and Lodging

Confinement has a way of making the things that you can’t have all the more appealing. So when we’re finally back on the road, riding on a sunny day deep into the woods and wilderness, we need to make it count. Going the extra mile to search up a great place to eat, or a unique place to stay along the way will make up for all the times we didn’t get to eat out or travel this past year.

We Need Each Other—Riding in Ontario Helps Local Communities Recover—And That Will Make You Feel Good

The impact on the economy is easily one of the most talked about aspects of the pandemic—but just saying “the economy” doesn’t really tell the full story. Hundreds of thousands of people in Ontario work at restaurants, hotels, motels, gas stations, repair shops and parks—and they’ve all been seriously hurt by the travel restrictions—some of them even losing their jobs, or their businesses. There’s no easy way to say this—but they need you. They need you to go riding again, get a room somewhere, eat out, go to concerts and bars and events (when it’s safe). And when you do, you should know that you’re helping people get their lives back again.

We Need to Be Social—Riding with Others

“Socially Distant” might have been the most ill-conceived phrase of 2020—and 2021 is about setting things right. While we may be continuing to live with the effects of COVID-19 in 2021, we can’t be apart forever. So when you’re planning your ride in 2021, make sure you reach out—to friends, family—and to new people. We’ve all been inside and alone for too long—2021 is the year of getting back together.

Our Minds Need Relief—Riding is Good For Mental Health, and We’re Better People When We’re At Peace

Our last resolution is to prioritize our own mental health. For millions of us riders across the globe, there is a perfect kind of mental peace we achieve when we’re heading up the highway without a care in the world, ready for whatever the day brings us. And while 2020 has been trying, making us all a little edgy—we know that all it takes is one good long ride to get it all out of our system; to love being around people again, to discover new places, to helping out our local communities while having a good time.

This is the year for setting things right—and while there is no return to normal, there might be room for a better world, right around the next bend. Let’s make sure it happens.