I took a moment to look out at the crowd. I grabbed the mic. In front of me, more than 200 snowmobiles and even more people were spread out on frozen Lake Wanapitei, all of us gathered there in the 26-degrees-below-zero cold for a concert. My concert. Not for the first time I wondered how in the hell my team and I had pulled off such a crazy stunt. It had taken more than six hours to set up the custom stage, lug the generator across the ice, get our equipment plugged in, and do a sound check. Did I mention how cold it was? But as I looked out at the expectant crowd—everyone in bundled up in tuques and full snowmobile gear—I knew it was going to be worth it.