A few years back, I was sitting at a Sport & Travel Show and I was across a booth that had was a fishing outfitting promoting his business in the US Midwest. His signs all said “Guaranteed 8 fish”, “You will bring home your limit” etc.
The four days I was at the show I couldn’t help compare what he was selling and what I was offering. The outfitter promised to send each of his guests home with 8 walleye. Americans in Canada can bring back half of that, sometimes less. I was wondering how we could compete, being across from the booth that offered the anglers to take home so much.